Report

Copy of a short informal report

Executive summary
On Friday October 17, at 11:30 am, Maintenance C.F Menard, a business of company maintenance, asked me, Rachel Guy, secretary, to make a report on the discussion during the meeting about the cut of 11 percent of workers over the next five months, 6000 jobs approximate.

Introduction
o This report will look at:
o The new technology
o The division in the office
o The speciality on the company
o The workers’ seniority

Findings
Soon as possible, maintenance C.F Menard’s company will use computer for taking appointments by Internet and prepare the schedule for every worker. The secretaries will be replace by one computer scientist.

This company wants some change in their office. First of all, they will cut the business cleaning. They want to make a more personal business. The office will work only on washing windows. They think that a speciality make private business with the customers.

It’s a hard decision to cut so many jobs but it’s the best thing to do if we don’t want to make bankruptcy. The C.F Menard’s company will keep the workers by seniority. Also they will change the name for Windows C.F Menard.

Conclusion
The company will have a better image if they concentrate on one project.

Recommendation
We should print a sheet for explain all the points and distribute to the workers. Also we should have a meeting for answering about questions and anxiety on the choice.

Rachel Guy
Secretary
October 24, 2008

Summary

Summary : What makes Nike’s advertising tick?

During his career as co-founder and former Chief Executive of Nike, Phil Knight tried several advertising for raise and globalize the company.

The first advertising was to show the star Ilie Nastase, tennis’ player, and his attitude. After this publicity, Nike had a large growth and it became the number one trainer manufacturer in the U.S. The company met some difficulties and lost the first place by Reebok in 1986 because it didn’t touch the general public with the image. The definition wasn’t clear because it said that was more attitude than sport.

Knight decided to try something else so he put the Beatles track and use Michael Jordan in his publicity. The basketball’s player is the new spokesman for Nike. After this huge change, he decided to globalize with posters’ campaigns around the U.K.

Later, he made a team with the agency Wieden & Kennedy. This partnership is been going on for 21 years. This association between mister Knight and Wieden & Kennedy made a real power on market. They took risk and changed strategies often but now is " One of the world’s best ad agencies." Together, they won " Cannes grand prix". They find also others stars for the company’s image : Pete Sampras and Andre Agassi, tennis’ players, Tiger Woods, golf’s player and Brazil’s team, soccer’s players.

Today, Phil Knight takes the best athletes for sell the product. The stars adapt Nike in their sport. They show us than they use that brand. Michael Jordan is the best example as spokesman for Nike. He made a big growth for that company.