The Great Depression started in 1929, especially on October 29. The world’s economy fell and it was the bigger economic depression in the 20th century. The crisis began in the United States. It had devastating effects on every country even if it was rich or poor. International dropped by half to two-thirds: personal income, tax revenue, prices and profits. That was a hard shock because the citizens were dependent on heavy industry. Farming and rural areas had prices fell by sixty percent. A lot of people lost their job and they were dependent on primary sector industries like farming, mining and logging.
In team, government and business spent more money in the first half of 1930 than in the previous year. Clients lost in the stock market with cut on their expenditures by ten percent. The major depression was from country to country. The factors were massive bank failures, the stock market crash and supply and demand.
Historians found a hypothesis cause and it was join to the question How to avoid a future depression? The search found information is about a failure on the government efforts, the bank failures and the control on money supply. One part of people believes it was a failure of the free markets and the other part believes it was a failure of government that was the problem.
Historians found some points of view on some theories on classical economics: monetarist, Austrian economics and neoclassical economic theory. The effect of money supply and the central banking decisions lead to overinvestment and the supply of gold including production and consumption.
Keynesian models including institutional economics, to underconsumption and overinvestment, malfeasance by bankers, industrialists and incompetence by government officials. The point of view is that was a lack of confidence. Many people thought they could make more money by keeping clear on the markets.
The Marxist critique of political economy is the tendency of capitalism to create accumulations of wealth, leading to over accumulations of capital and cycle of devaluations economic crisis. The Great Depression was unavoidable under free-market capitalism, no restrictions on accumulations of capital other than the market itself.
In 1930, credit was available at low rates but the citizens wasn’t agree to add new debt. Prices began to decline, the conditions were worse in farming areas and unemployment was high. The way was different in each country because the government made our own conditions. The desperate citizens turned to nationalist demagogues (Adolf Hitler).
Sunday, April 26, 2009
Tuesday, April 7, 2009
Warning letter
Kraft Canada
95 Moatfield Dr Don Mills
Ontario M3B 3L6
Ms Shanna Myers
51 Ciro Rd North
Branford
April 8
Dear Ms Myers
Warning
Members of your team work let us know than your behaviour is upsetting. We had to consider four points on the information we got from your colleagues.
This list is about your behaviour perceived during your work time.
-She is never ready at time for meeting, appointment or work.
-She don’t work when she is in team because she don’t communicate with everybody.
-She is not happy to be there and she is not enthusiastic on her work.
For advice you should talk more during the meeting and with your partners. Take more initiative and be autonomous. Smiling to your colleagues and the clients. The most important be happy in your work.
We are sorry to tell you that if you are not to improve your behaviour you will have to leave our business. If you have a problem with somebody or you don’t like something in the business, come to meet a supervisor for correcting the mistake before a catastrophe.
Sincerely
Rachel Guy
Sales manager
Friday, March 6, 2009
Kraft summary
Summary
The main idea from Kraft Canada was to get consumers talking more about Shreddies, the familiar cereal brand. The company didn’t have a new product to launch, it wants to make changes to the product itself with a new way to talk about it.
The mission was accomplished. The new diamond concept Bianco was presented on billboards and television spots like a new product. The campaign was tested in Alberta before going national and people were talking of what they were saying. It started a debate about the ads insulted their intelligence or were just plain funny.
Three years ago, Bianco more centralized North American structure for greater local input and autonomy. Decision-making for Canada was a better understanding of our consumers. The specialists found where they was emotionally and how our brands fit into their lives. After results of this area they make it more emotional than it has been and that gives a better positioning for the brands.
Kraft developped customer loyalty of Canadians with a commercial announcing that Kraft would donate the rest of it’s $ 200 000 television budget to charities and with Kraft Hockeyville partnership with the NHL and CBC.
The key of success was changed mentality but not the product and try new medias with a way of fresh thinking. Now people thinks differently about theirs brands.
The main idea from Kraft Canada was to get consumers talking more about Shreddies, the familiar cereal brand. The company didn’t have a new product to launch, it wants to make changes to the product itself with a new way to talk about it.
The mission was accomplished. The new diamond concept Bianco was presented on billboards and television spots like a new product. The campaign was tested in Alberta before going national and people were talking of what they were saying. It started a debate about the ads insulted their intelligence or were just plain funny.
Three years ago, Bianco more centralized North American structure for greater local input and autonomy. Decision-making for Canada was a better understanding of our consumers. The specialists found where they was emotionally and how our brands fit into their lives. After results of this area they make it more emotional than it has been and that gives a better positioning for the brands.
Kraft developped customer loyalty of Canadians with a commercial announcing that Kraft would donate the rest of it’s $ 200 000 television budget to charities and with Kraft Hockeyville partnership with the NHL and CBC.
The key of success was changed mentality but not the product and try new medias with a way of fresh thinking. Now people thinks differently about theirs brands.
Thursday, February 19, 2009
description Kraft
Company: Kraft
Web site address: www.kraftcanada.com
Site description: The web site is all about what you have to know on Kraft food. It has so many recipes where you can enter ingredients and find a dinner or a dessert, by exemple. It offer all the products makes by Kraft’s company also you can profit on promotion about the M.Christie/Kraft village. The client can visit Kraft magazine online and find food for a healthy living, the kids, cooking school, dinner, dessert and more. In this web site it uses subjects for some recipes ex: for Valentine’s Day. The fan can join the Kraft community and also the creator of this web site has put a TV show on cooking online where you can see how to make a recipe.
Aesthetics: The background blue and white make a calm environment and it use great fonts for keeping a same uniformity in all pages and texts. It put information in orange for bring the eye on because orange is in contrast to blue. It has a lot of tables and it’s a good structure. It also use a main color for each activities topic, exemple: pink for Valentine’s Day or green and red for Christmas.
Usefulness: All subject are gather in categories. Each page has a topic, exemple: Cooking magazine, TV show, foods, recipes and more. The bigger usefulness is that one person can watch, read, asking question, find informations, create recipes, all this only on one web site!
User-friendliness: The links are very easy to use because the topic of the link is the tittle of the page. Also customer can use the search space for research everything and if the client don’t find the important information he can asking question for kraft staff.
Overall evaluation: It’s a wonderful web site with beautiful images and a lot of informations. It has a good structure for help the client with his research. Kraft company make a better web site than food!
Recommendations: The problem is that’s too encumber. It will be better if the creator of the web site use less information and put on more pages. Also use more Kraft logo and color. Put the same color than logo on all pages and make a repetition for keep uniformity.I like kraftcanada web site, it really professionnel.
Apply for graphic designer post
17 Hertel
Saint-Mathias
Mr. Ralph Eid
Kraft marketing director
1661, Saint-Denis
Montréal
February 20, 2009
Object : Apply for graphic designer post.
Dear mister Eid,
I saw your small ads published in the newspaper this last Friday and I'm very interesting about that job. I visited your web-site and it had to confirm my decision to work in your firm.
My recent formation and my training period give me skills for work on this post. I developed experiences on web and paper conceptions. I create every publicities printed or on computer. I qualified 5 months ago and I'm so exited to start working and showing my competences. I am a dynamic, resourceful and confidence person. I'm very interesting to work for you and I think I have the competences you research.
This list show all the softwares I use for the creation part:
- Adobe : Photoshop, Illustrator, InDesign, QuarkXPress
- Macromedia: Flash, Dreamweaver
- Office: Word, Excel, MS Project, Access
- Internet
Thank you and I would like to meet you for watching more in details my creations.
Yours sincerely,
Rachel Guy
Graphic designer
Friday, October 24, 2008
Report
Copy of a short informal report
Executive summary
On Friday October 17, at 11:30 am, Maintenance C.F Menard, a business of company maintenance, asked me, Rachel Guy, secretary, to make a report on the discussion during the meeting about the cut of 11 percent of workers over the next five months, 6000 jobs approximate.
Introduction
o This report will look at:
o The new technology
o The division in the office
o The speciality on the company
o The workers’ seniority
Findings
Soon as possible, maintenance C.F Menard’s company will use computer for taking appointments by Internet and prepare the schedule for every worker. The secretaries will be replace by one computer scientist.
This company wants some change in their office. First of all, they will cut the business cleaning. They want to make a more personal business. The office will work only on washing windows. They think that a speciality make private business with the customers.
It’s a hard decision to cut so many jobs but it’s the best thing to do if we don’t want to make bankruptcy. The C.F Menard’s company will keep the workers by seniority. Also they will change the name for Windows C.F Menard.
Conclusion
The company will have a better image if they concentrate on one project.
Recommendation
We should print a sheet for explain all the points and distribute to the workers. Also we should have a meeting for answering about questions and anxiety on the choice.
Rachel Guy
Secretary
October 24, 2008
Executive summary
On Friday October 17, at 11:30 am, Maintenance C.F Menard, a business of company maintenance, asked me, Rachel Guy, secretary, to make a report on the discussion during the meeting about the cut of 11 percent of workers over the next five months, 6000 jobs approximate.
Introduction
o This report will look at:
o The new technology
o The division in the office
o The speciality on the company
o The workers’ seniority
Findings
Soon as possible, maintenance C.F Menard’s company will use computer for taking appointments by Internet and prepare the schedule for every worker. The secretaries will be replace by one computer scientist.
This company wants some change in their office. First of all, they will cut the business cleaning. They want to make a more personal business. The office will work only on washing windows. They think that a speciality make private business with the customers.
It’s a hard decision to cut so many jobs but it’s the best thing to do if we don’t want to make bankruptcy. The C.F Menard’s company will keep the workers by seniority. Also they will change the name for Windows C.F Menard.
Conclusion
The company will have a better image if they concentrate on one project.
Recommendation
We should print a sheet for explain all the points and distribute to the workers. Also we should have a meeting for answering about questions and anxiety on the choice.
Rachel Guy
Secretary
October 24, 2008
Friday, October 3, 2008
Summary
Summary : What makes Nike’s advertising tick?
During his career as co-founder and former Chief Executive of Nike, Phil Knight tried several advertising for raise and globalize the company.
The first advertising was to show the star Ilie Nastase, tennis’ player, and his attitude. After this publicity, Nike had a large growth and it became the number one trainer manufacturer in the U.S. The company met some difficulties and lost the first place by Reebok in 1986 because it didn’t touch the general public with the image. The definition wasn’t clear because it said that was more attitude than sport.
Knight decided to try something else so he put the Beatles track and use Michael Jordan in his publicity. The basketball’s player is the new spokesman for Nike. After this huge change, he decided to globalize with posters’ campaigns around the U.K.
Later, he made a team with the agency Wieden & Kennedy. This partnership is been going on for 21 years. This association between mister Knight and Wieden & Kennedy made a real power on market. They took risk and changed strategies often but now is " One of the world’s best ad agencies." Together, they won " Cannes grand prix". They find also others stars for the company’s image : Pete Sampras and Andre Agassi, tennis’ players, Tiger Woods, golf’s player and Brazil’s team, soccer’s players.
Today, Phil Knight takes the best athletes for sell the product. The stars adapt Nike in their sport. They show us than they use that brand. Michael Jordan is the best example as spokesman for Nike. He made a big growth for that company.
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