Company: Kraft
Web site address: www.kraftcanada.com
Site description: The web site is all about what you have to know on Kraft food. It has so many recipes where you can enter ingredients and find a dinner or a dessert, by exemple. It offer all the products makes by Kraft’s company also you can profit on promotion about the M.Christie/Kraft village. The client can visit Kraft magazine online and find food for a healthy living, the kids, cooking school, dinner, dessert and more. In this web site it uses subjects for some recipes ex: for Valentine’s Day. The fan can join the Kraft community and also the creator of this web site has put a TV show on cooking online where you can see how to make a recipe.
Aesthetics: The background blue and white make a calm environment and it use great fonts for keeping a same uniformity in all pages and texts. It put information in orange for bring the eye on because orange is in contrast to blue. It has a lot of tables and it’s a good structure. It also use a main color for each activities topic, exemple: pink for Valentine’s Day or green and red for Christmas.
Usefulness: All subject are gather in categories. Each page has a topic, exemple: Cooking magazine, TV show, foods, recipes and more. The bigger usefulness is that one person can watch, read, asking question, find informations, create recipes, all this only on one web site!
User-friendliness: The links are very easy to use because the topic of the link is the tittle of the page. Also customer can use the search space for research everything and if the client don’t find the important information he can asking question for kraft staff.
Overall evaluation: It’s a wonderful web site with beautiful images and a lot of informations. It has a good structure for help the client with his research. Kraft company make a better web site than food!
Recommendations: The problem is that’s too encumber. It will be better if the creator of the web site use less information and put on more pages. Also use more Kraft logo and color. Put the same color than logo on all pages and make a repetition for keep uniformity.I like kraftcanada web site, it really professionnel.
